In Malcolm Gladwell’s newest book, he visits the phenomenon of social epidemics and examines the ways in which we have learned to tinker with and shape the spread of ideas, viruses, and trends—sometimes with great success, sometimes with disastrous consequences.
Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink,Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.
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